I'm gonna keep this short and sweet. If you are a Dirtbag and you listen to rock, metal, or heavy music this applies to you especially. This is a big year for the Grammy's. 60 years they've been throwing and organizing this party. I know, I know. Awards for art is a silly concept. Is it? Is rewarding the hard work of group's of people helping to produce the best music to the most people so far fetched? Don't you like discovering new music as well as nostalgically reliving old records that have been repurchased multiple times or have physically started to decay because you listened so much? It's not. We just have to change our approach. We need to be able to recognize a promotional opportunity, and who and what it supports. Posting about your favorite band or recording is one way. Sharing tour schedules, going to shows, buying merchandise and music are certainly others. What about promoting bigger accomplishments? Like Mastodon being nominated for multiple Grammy's once again! or how about Nothing More's 3 Grammy nominations during their first at bat. If those dudes, don't win at least one Grammy. I will never watch the Grammy's again. I really feel like the Grammy Voting Members got it right this time. Hell, Nothing More is currently on a European tour after just finishing a US tour. Back to back. What pop star or country artist is able to do that at Nothing More's level? We should be celebrating these guys and "our industry's" accomplishments. These great bands in our home genre have done their part and delivered to us timeless amazing music to help fuel our lives. We MUST return the favor. Even if you have never heard of them, seen a show, don't like the nominations or even like award shows. Supporting these artists and the others like Meshuggah sets a huge precedence in our part of music. If we want heavy music to grow, we must add new listeners. To add new listeners, we must tell them about these bands that are being lifted upon the thrown of the Grammy's. What better way than show them the best for 2017? The best of our music and the best of what we like. Show your friends these artists whom they normally wouldn't listen to. Convert them all. Now is the time. Share the post. Spread the word. Celebrate our victory. Congratulations to all the Rock and Metal nominees. Dirtbags support you.