We’re excited to introduce you to the always interesting and insightful John Alves. We hope you’ll enjoy our conversation with John below.

Hi John, thanks for joining us today. What’s something crazy or unexpected that’s happened to you or your business?

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?

Dirtbag Clothing is a lifestyle brand that says to the world: "I march to the beat of my own drummer." It’s the spirit of never giving up; never surrendering your passion to anyone or anything. We WEAR IT ‘TIL IT STINKS and we wouldn’t have it any other way.

Can you share one of your favorite marketing or sales stories?

My favorite story that I never get tired of repeating...  Dirtbag gained national distribution with Spencers Gifts and gave them one of the best product launches they ever had – so we were told… We went from launching in their 50 new concept stores to every store they had. We had National distribution, licensing deals and in less than a year we told them NO to stopping our affiliation. They wanted to change our brand- and keeping true to our DIRTBAG culture of doing it our way, we could not follow what they wanted to do to the Dirtbag brand. We did it our way to get the deal and then they wanted to change us, which we just couldn’t stand for. It was totally counter productive and would have been a short term play and that is not the Dirtbag way. SO WE SAID – NO!

Does your business have multiple or supplementary revenue streams (like a ATM machine at a barbershop, etc)?

Dirtbag Clothing has always been a lifestyle brand, handling our own production. We find and utilize our network to make everything in our line…. Early on we started to work with bands to promote Dirtbag and we spent years listening to their “issues” and seeing their trouble with making merch for themselves.  To try and assist them, we decided to start offering merch services to the bands we already knew.  Our next evolution was forming the Artist Endorsement Program, which is much more than a sponsorship - we think of it more as a mentorship, and merch production is only a small part of this program. We know the rigors of the road and what artists go through and offer them items based on those needs. It is another revenue stream for us but it’s more of a way to build brand loyalty. Ideally, they like what we offer and the products we deliver and they can then bring in others to join our family. It’s part of our motto, ‘WE ALL RISE UP TOGETHER”

Contact Info:

• Website: https://dirtbag.com
• Instagram: https://www.instagram.com/dirtbagclothing/
• Facebook: https://www.facebook.com/dirtbagclothing1996/
• Youtube: https://www.youtube.com/c/DirtbagClothing
• Other: we have a cool spot on the dark side of the moon…. it’s a little hard to get to but the views are amazing….

Image Credits
all Dirtbag Clothing